# About Cresca

> About Cresca: named after the Italian for "grow", Cresca is the AI email marketing and transactional email platform for every team. Meet the founders.

Canonical: https://www.cresca.xyz/about

Cresca (cresca.xyz) is AI email marketing and transactional email software, founded in 2025. Its AI agent designs your campaigns from a one-line brief, its API sends your app email from the same account, and it reports on both, so every team can grow with email.

## About Cresca: why we exist

The name comes from the Italian word for “grow”, and growth is the mission: we help your brand, business or personal presence scale with AI email marketing tools. Cresca is not affiliated with other companies or artists named Cresca.

Founded by Lalit Kumar Jangid with Mohit Jangid as co-founder, Cresca is built for creators, entrepreneurs and teams of every size that want clearer campaigns and less busywork.

Cresca takes the busywork out. **Describe the campaign in one sentence, and Cresca designs it, sends it from your own domain and tells you what happened.**

\[ Our mission \]

Marketing software should create momentum, not complexity.

## What we make possible

One workspace to create, send and measure email campaigns, and to send the email your app triggers. No blank canvas, no disconnected tools.

1. \[ 01 \]

    ### Create One sentence to a finished email

    Describe the campaign and the AI agent writes the copy, applies your brand and lays out the email, then checks it for claims you never made.

    [AI email marketing](https://www.cresca.xyz/ai-email-marketing)

2. \[ 02 \]

    ### Send From your own domain

    Verify your domain with guided SPF and DKIM records, then send to the lists that matter, now or on a schedule.

    [Custom sending domains](https://www.cresca.xyz/sending-domains)

3. \[ 03 \]

    ### Measure Know what happened

    Every campaign reports deliveries, bounces, complaints and unsubscribes, with opt-in open and click tracking.

    [Email analytics](https://www.cresca.xyz/email-analytics)

4. \[ 04 \]

    ### Connect Your app email, too

    A REST API sends password resets, receipts and verification codes from the same domain and account, with templates, safe retries and a log for every email.

    [Transactional email API](https://www.cresca.xyz/transactional-email)

We are not another block editor. We are building the email platform where the first draft is already done.

## Cresca at a glance

Founded

2025, by Lalit Kumar Jangid (founder) and Mohit Jangid (co-founder)

Based in

Jaipur, India, serving teams worldwide

Email marketing

An AI agent designs complete, on-brand campaigns from a brief, with 26 design themes, 36 templates and a design editor · [AI email marketing](https://www.cresca.xyz/ai-email-marketing)

Transactional email

A REST API for password resets, receipts and verification codes, live since October 2026, with step-by-step tutorials for 11 languages and frameworks · [API docs](https://www.cresca.xyz/docs)

Pricing

Free for 30 days; paid plans from $29 to $99 a month cover campaigns and API email · [Pricing](https://www.cresca.xyz/pricing)

Contact

lalit@cresca.xyz: every message reaches a founder · [Contact](https://www.cresca.xyz/contact)

Read more: [What is Cresca?](https://www.cresca.xyz/blog/what-is-cresca) · [How to use Cresca](https://www.cresca.xyz/how-to-use) · [Email deliverability guide](https://www.cresca.xyz/blog/email-deliverability-complete-guide) · [Transactional email API guide](https://www.cresca.xyz/blog/transactional-email-api)

## The people behind it

- LK

    ### Lalit Kumar Jangid

    Founder

    Lalit leads Cresca’s product, with a focus on email marketing tools that are clear and dependable for teams of every size.

    [LinkedIn](https://www.linkedin.com/in/lalitkumarjangid/) [Articles by Lalit](https://www.cresca.xyz/authors/lalit-kumar-jangid)

- MJ

    ### Mohit Jangid

    Co-founder

    Mohit helps shape Cresca’s direction through thoughtful execution, practical customer needs, and a platform designed to grow with its users.

    [LinkedIn](https://www.linkedin.com/in/mohitjangiddev/)

## What we value

\[ 01 \]

Useful AI first

AI that does real work, like designing the whole email and checking it for claims your brief never made, not just suggesting copy.

\[ 02 \]

Honest about gaps

We say what Cresca does not do yet. A/B testing, outbound webhooks and an SMTP relay are not offered today, and our docs and comparison pages say so.

\[ 03 \]

Primary sources

Our deliverability and compliance guides link to Google, Yahoo, IETF standards and regulators, so you can check every rule yourself.

\[ 04 \]

Your own domain

Email goes out from your verified domain with SPF and DKIM, so the sending reputation you build belongs to you.

\[ 05 \]

Public prices

Every plan and its limits are on the pricing page, with a 30-day free start and no credit card.

## Ready to grow?

Free for 30 days, no credit card required.

[Get started](https://app.cresca.xyz/signup) [Contact us](https://www.cresca.xyz/contact)