Growth Hacking

Cresca's Smart A/B Testing Crushes Traditional ESP Methods

ByLisa Jung, Optimization Engineer
9 min readJuly 26, 2025
Cresca's Smart A/B Testing Crushes Traditional ESP Methods

Test subject lines, CTAs, layout blocks, and delivery windows — all at once. Cresca's multivariate AI testing finds winners faster than Mailchimp’s old-school A/B.