Deliverability

Why Deliverability Is Dying on Free Platforms (And How Cresca Fixes It)

ByJordan Lee, Head of Deliverability
8 min readJuly 26, 2025
Why Deliverability Is Dying on Free Platforms (And How Cresca Fixes It)

Free email tools like Mailchimp may cost nothing upfront, but their shared IPs and overused domains often tank your deliverability. Your campaigns get buried in spam folders before they even begin. Learn how Cresca uses intelligent routing, warmed-up domains, and real-time AI monitoring to keep your emails where they belong — in inboxes.