Performance

Inbox or Junk? The Silent Killer of Your Campaign Performance

ByMaya Gonzales, Email Infrastructure Lead
6 min readJuly 26, 2025
Inbox or Junk? The Silent Killer of Your Campaign Performance

You could write the best email in the world — but if it ends up in spam, it's useless. This article reveals how poor IP reputation and generic tools like Mailchimp bury your content. Learn why Cresca’s AI deliverability engine ensures high inbox rates.