Website Migration SEO Checklist: How to Avoid Losing Traffic

A website redesign or migration is one of the riskiest moments for your SEO. One wrong move can erase years of hard-earned rankings. Don't let that happen.

This definitive checklist provides a step-by-step SEO plan for any website migration. It covers the critical pre-launch, launch day, and post-launch phases. You'll learn how to benchmark your current performance, map out 301 redirects for every single URL, conduct a full content audit, and set up the necessary tracking to monitor your performance after the switch.

Following this guide is the best insurance you can have to protect your organic traffic and ensure your new site launches with a solid SEO foundation.