AI-first email marketing versus a multi-channel suite.
Brevo (formerly Sendinblue) is a broad CRM and multi-channel suite. Cresca is narrower and email-first. This comparison uses public plan information and documented features from both products so the trade-offs are easy to check.
Sources: Cresca pricing page and Brevo's public pricing page. Both products change plans and limits over time, and Brevo pricing varies by contact count and region, so verify current figures before deciding.
Cresca
Free forever plan
50 contacts, 50 emails per month, plus AI templates, analytics, A/B testing, automation workflows, and custom integrations.
Cresca focus
Email-first, not a full suite
Cresca stays centred on email marketing: campaign creation, contacts, automation and reporting. It does not attempt to be a CRM, SMS and chat platform in one.
Brevo
Multi-channel suite
Brevo's public pages position it around email plus SMS, WhatsApp, chat and CRM features, with a free entry tier and paid tiers priced by sending volume.
Brevo pricing
Volume-based tiers
Brevo's paid plans are structured around monthly email volume rather than a flat per-contact price, so cost scales with how much you send.
Comparison
Real feature differences, not inflated claims
| Feature | Cresca | Brevo |
|---|---|---|
| Free plan | Free forever plan with 50 contacts and 50 emails/month | Free entry tier with a daily sending allowance |
| AI features | AI templates, analytics, A/B testing, and prompt-to-campaign generation | AI-assisted subject lines and send-time optimisation on paid tiers |
| Automation | Automation workflows and scheduled campaigns included | Marketing automation with workflow builder on paid tiers |
| Channel coverage | Email marketing and newsletters | Email plus SMS, WhatsApp, chat and CRM in one platform |
| Pricing model | Flat monthly plans at 5,000 / 25,000 / 55,000 contacts | Tiered pricing driven by monthly email volume |
| Support | Standard support on Free, priority support on paid plans | Support channel and response time vary by plan tier |
Cresca plan
Free
$0 / month
Best for testing Cresca with a real working plan.
- 50 contacts
- 50 emails/month
- AI templates, analytics, A/B testing, and automation workflows
Cresca plan
Professional
$29 / month
For growing teams that want more capacity.
- 5,000 contacts
- 5,000 emails/month
- Priority support
Brevo plan
Free
$0 / month
Brevo's entry tier for testing the platform.
- Daily sending allowance rather than a monthly email quota
- Access to core email marketing tools
- Best for very early list building
Brevo plan
Paid tiers
Scales with monthly email volume
Feature access increases as you move up tiers.
- Automation and AI features appear on paid plans
- Includes access to non-email channels such as SMS and chat
- Support level depends on the tier
Pricing shape
Cresca's paid plans are flat and tied to contact limits, which makes forecasting simpler. Brevo's pricing scales with monthly sending volume, which can be cheaper at low volume and more expensive at high volume.
Scope of the product
The clearest difference is breadth. Brevo covers several channels and CRM-style features; Cresca deliberately focuses on email. If you need SMS and chat in the same tool, Brevo covers more ground. If you mainly send email, the narrower product is simpler to run.
Switching considerations
Both platforms support importing contact lists, so migration is mostly a matter of exporting contacts and rebuilding automations. Automation logic does not transfer between platforms, so expect to recreate any journeys by hand.
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